We believe in the use of arts for social change. And specifically, we celebrate women and girls in various art forms: music, dance, fine arts, theater, spoken word and film.
We implement mentor-ship programs to empower young women in leadership roles, self-expression and assertiveness.

VISION
To be the leading institution in the promotion of the welfare of women filmmakers in Kenya, East Africa, and Africa at large.
Our main objectives align themselves with the sustainable development goals:

  • Gender Equality
  • Quality Education
  • Peace, justice and strong institutions.
  • Decent work and Economic Growth.

Our main programs include:

  • Film boot camp trainings and Residency (“HER LENS”)
  • Film Festivals (UDADA INTERNATIONAL WOMEN’S FILM FESTIVAL)
  • Co-productions
  • Mentor-ship and Internship

Through various programs, Dada Trust:

  • Creates a skilled workforce in the audio-visual industry
  • Offers distribution channels for content
  • Facilitates co-production platforms and industry stakeholder networking
  • Provides opportunities for revolving funds for women to produce their own content, linking them with international Grants and Funds
  • Ensures mentor-ship and internships for women and men
  • Enhances the reputation of partners

HER LENS FILM-MAKING BOOT CAMP & RESIDENCY
HER LENS brings together women from various cultural backgrounds with a common interest to tell their African stories. The participants are trained in the technical and creative aspects of film-making. At the end of the program, they produce a short film.

The first edition of HER LENS film boot camp took place in Nairobi in 2017. We had twenty-two applicants and selected six women to go through a 3-week intensive workshop. They produced a short film “The Verge”, which was screened during the 4th edition of UDADA International Women’s Film Festival to great audience appeal.

HER LENS Film Boot Camp & Residency:

  • Trains young women and girls to tell stories
  • Encourages women and girls to take up roles in filming that are stereo-typically considered as male roles
  • Trains emerging female producers, writers, cinematographers, directors, gaffers, sound engineers, production managers, art directors, casting directors, costume and makeup, design artists, and editors
  • Runs mentor-ship programs to produce film-centric ‘trainer of trainees.’

UDADA INTERNATIONAL WOMEN’S FILM FESTIVAL
The Udada International Women’s Film Festival was the first of its kind in Africa to feature the works of women in different genres: drama, comedy, fiction, documentary, animation and experimental films. Borne out of the need to recognize women’s participation, contribution, and support of cinema internationally, Udada’s desire is to create and foster sisterhood(s) in film around the world, from emerging to established filmmakers.

With a newly introduced year-long program for the 2018 edition, the main festival event falls between the International Day of the Girl and Kenya’s Mashujaa Day (Heroes Day): October 11th – 20th, 2018. Featuring films by and about women from around the world, the 10 days are a celebration of female filmmakers’ in writing, directing, design, and production as well as innovation in the film-making sector.

Since 2014, Udada has screened over 500 films from all genres, trained 300 filmmakers from all walks of life, run 30 workshops, supported at least 15 productions, and had an audience of over 3000 film enthusiasts.

Udada’s purpose as a festival is to position women, their diverse and complex stories, and their contributions to film-making front and centre internationally. We endeavour to disrupt how women are portrayed in cinema and to train more women in leadership positions, creating avenues for women and women’s stories to acquire funding and platforms for distribution. Udada breaks open more spaces for the empowerment of women filmmakers and production of female-oriented stories, changing the narratives.